Privacy Policy

I. Our privacy policy at a glance

General information

The following information provides a brief overview of what happens to your personal data when you visit our website. Personal information includes any data by which you could be personally identified. You may find detailed information on the subject of data protection in our privacy policy which is included following this text.

Who is responsible for collecting data on this website?
Data collected on this website is processed by the website operator. The operator’s contact details can be found in the website’s Imprint.

How do we collect your data?
First, your data is collected when you communicate it to us. This could, for example, be data you enter on a contact form. Other data is automatically collected by our IT systems when you visit our website. This data is primarily technical data (for example, the browser and operating system you are using, or when you visited our website). This data is collected automatically as soon as you access our website.

What do we use your data for?
Some data is collected to ensure the proper functioning of the website. Other data can be used to analyse your user behaviour.

What are your rights regarding your data?
You have the right to request information about your stored data, where it came from, who received it, and the purpose for which it was collected, at any time and at no expense. You also have the right to request the rectification, blocking or erasure of this data. You can contact us at any time at the address stated in the Imprint if you have any further questions regarding the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority.

Analytics and third-party tools
Your surfing behaviour can be statistically analysed when you visit our website. This is done primarily using cookies and so-called analytics programs. The analysis of your surfing behaviour is usually anonymous, i.e. we will not be able to identify you from this data. You may object to this analysis or prevent it by not using certain tools. You will find detailed information on this topic in the Privacy Policy set out below.
You can object to this analysis. In our Privacy Policy, we will inform you about how to exercise your rights in this regard.

II. Data protection in detail

It is generally possible to use the PREUSS MESSE website without providing personal data. However, if a data subject wishes to make use of special services provided by our company, it may be necessary to process personal data. If processing personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, e-mail address or telephone number of a data subject, is carried out in accordance with the requirements of the General Data Protection Regulation and in accordance with country-specific data protection regulations applicable to PREUSS MESSE. PREUSS MESSE would like to use this Privacy Policy to inform its customers and the public about the type, scope and purposes of the personal data processed by PREUSS MESSE. Furthermore, data subjects will be informed of their rights via this Privacy Policy.

PREUSS MESSE, as data controller, has implemented numerous technical and organisational measures to ensure the most comprehensive protection of personal data processed via this website. Nevertheless, web-based data transmission may have security gaps so that absolute protection cannot be guaranteed. Therefore, every person is free to transmit personal data to PREUSS MESSE by alternative means, for example by telephone.


Name and address of the controller
Controller for the purposes of the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union and other provisions related to data protection is:
PREUSS MESSE Baugesellschaft mbH
Am Kamp 1
D-25488 Holm
Phone: + 49-4103-93 33-0
Fax: + 49-4103-15 13 1

Name and address of the data protection officer:
The data protection officer for the controller responsible for processing is:
Ulrich Brandt
Arnswalder Str. 34c
D-22147 Hamburg
Phone: + 49-40-414 89 116 E-mail:

Any data subject may contact our data protection officer directly at any time with any questions or suggestions regarding data protection.

The PREUSS MESSE website uses cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for a cookie. It consists of a string of characters through which websites and servers can be associated with the specific web browser in which the cookie was stored. This allows websites and servers that have been visited to distinguish the individual’s browser from other web browsers that contain other cookies. A specific web browser can be recognised and identified by its unique cookie ID. Using cookies, PREUSS MESSE can provide the users of this website more user-friendly services than would otherwise be possible without the placement of cookies. The content and offering on our website can be optimised for the user by means of these cookies. Cookies enable us to recognise the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is performed by the website and the cookie stored on the user’s computer system.
The data subject can prevent cookies from being set by our website at any time by configuring the web browser in use accordingly and therefore permanently object to cookies being set. Furthermore, cookies that have already been set can be deleted at any time via the web browser or other software programs. This is possible in all common web browsers. It may be the case that not all functions on our website are usable if the data subject deactivates cookies in their browser.

Collection of general data and information
Our website collects a variety of general data and information each time a person or an automated system visits our website. This general data and information is stored in our server’s log files. We may record the types and versions of browsers used, the operating system used by the system used for access, the website from which a system used for access accesses our website (so-called referrer), the sub-websites which are accessed via an accessing system on our website, the date and time of access to the website, an Internet protocol address (IP address), the Internet service provider for the accessing system and other similar data and information used for security purposes in the event of attacks on our information technology systems.
It is not possible to associate this general data and information with an identifiable data subject. Instead, this information is required to correctly provide the contents of our website, to optimise the contents of our website as well as related advertising, to ensure the permanent functionality of our information technology systems and the technology of our website, and to provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber-attack. This anonymously collected data and information is therefore evaluated by us statistically and with the aim of increasing data protection and data security in our company in order to ultimately be able to ensure the optimum level of protection for the personal data processed by us. Anonymous data in the server log files are stored separately from all personal data provided by any data subject.

Contact form
If you send an enquiry using the contact form, your details from the contact form, including the contact details you provide, will be stored for the purpose of processing the enquiry and in the event of any follow-up questions. We will not share this data without your consent. The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke this consent at any time. An informal e-mail making this request is sufficient. This does not affect the lawfulness of any data processing carried out before we receive your revocation.
We will retain the data you provide on the contact form until such time as you request its erasure, revoke your consent for its storage, or the purpose for its storage is no longer applicable (e.g. after completely processing your enquiry). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain unaffected. Routine erasure and blocking of personal data
The relevant controller processes and stores personal data of the data subject only for the period required to achieve the purpose for which the data was stored or as provided for by the European Parliament and Council, or any other laws enacted by another regulatory authority to which the controller is subject. If the purpose for which the data was stored ceases to apply, or if a storage period prescribed by the European Parliament and Council or by another regulatory authority elapses, the personal data will be routinely blocked or erased in accordance with the applicable statutory provisions.

Google Analytics
This website uses Google Analytics, a web analysis service. The operator is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”. Cookies are text files stored on your computer that enable analysis of how you use our website. As a rule, the information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States. Google Analytics cookies are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.

IP anonymisation
We have activated the IP anonymisation function on this website. Your IP address will be shortened by Google within the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and shortened there. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities for website operators, and to provide additional services related to the use of the website and the Internet. The IP address transferred by your browser in connection with Google Analytics will not be associated with other data held by Google.

Browser plugin
You may refuse the use of cookies by selecting the appropriate settings on your browser; however, please note that if you do so, you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie that relates to your use of the website (including your IP address) as well as prevent Google from processing such data by downloading and installing the browser plugin available at the following link:

Objection to data collection
You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is then set which prevents the future collection of your data when visiting this website: Deactivate Google Analytics.
For more information about how Google Analytics handles user data, please refer to Google’s Privacy Policy:

Contract data processing
We have entered into a contract with Google for the outsourcing of our data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic data collection by Google Analytics
This website uses the “demographic features” function of Google Analytics. This allows reports to be created that contain information on the age, gender and interests of site visitors. This data comes from interest-related advertising by Google and from visitor data from third-party providers. This data cannot be associated with any specific person. You can disable this feature at any time from your Google Account ad preferences or opt-out of Google Analytics collecting your information as described in the “Opt-out of data collection” section.

Google Analytics remarketing
Our website uses the functions of Google Analytics Remarketing in connection with the cross-device functions of Google AdWords and Google DoubleClick. The operator is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
This feature makes it possible to link target audiences for promotional marketing created with Google Analytics Remarketing to the cross-device capabilities of Google AdWords and Google DoubleClick. This allows advertising to be displayed based on your personal interests – identified based on your previous usage and surfing behaviour on one device (e.g. your mobile phone) – on other devices (such as a tablet or computer).
Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. As a result, the same personalised advertising messages can be delivered to every device you sign in to with your Google Account. To support this feature, Google Analytics collects Google authenticated user IDs that are temporarily linked to our Google Analytics data to define and create cross-device ad targeting.
You can permanently opt out of cross-device remarketing/targeting by turning off personalised advertising in your Google Account. To do so, follow this link:
The aggregation of data collected in your Google Account is based solely on your consent, which you may grant or withdraw from Google (Art. 6 (1) (a) GDPR). For data collection operations that are not merged into your Google Account (for example, because you do not have a Google Account or have opposed the merge), the collection of data is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analysing anonymous user behaviour for promotional purposes.
Additional information and data protection rules may be found in Google’s Privacy Policy at:

Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program from Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). We use so-called conversion tracking within the scope of Google AdWords. When you click an ad delivered by Google, a cookie for Conversion Tracking is stored on your computer. Cookies are small text files that your web browser stores on your computer. These cookies expire after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, Google and we are able to recognise that the user has clicked on the ad and has been redirected to the respective page.
Each Google AdWords customer receives a different cookie. These cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted in to conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page equipped with a conversion tracking tag. However, advertisers do not obtain any information that can be used to personally identify users. If you do not want to participate in tracking, you can opt out of this by easily disabling the Google Conversion Tracking cookie by changing your browser settings. If you do so, you will not be included in the conversion tracking statistics.
“Conversion cookies” are stored on the basis of Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising.
For more information on Google AdWords and Google Conversion Tracking, please see Google’s Privacy Policy which may be accessed at:
You can configure your browser to inform you about the use of cookies so that you can decide on a case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies when closing your browser. Disabling cookies may limit the functionality of this website.